Every restaurant is unique. Every brand stands for something. In fact, the more unique your brand is, the more likely it is to attract people. When you first start a restaurant, your branding is an excellent way to communicate with your customers. But a good name and logo is just a starting point for your branding strategy which includes a lot more. In this article, we will tell you how an online food ordering system can be used to grow your brand.
But let’s go back one step.
What makes a restaurant brand stand out?
There may be multiple reasons. Good food comes first. People remember you if you serve excellent food. Next is a good experience. At a physical outlet, this would be good service, good ambience and less wait time. Whereas for online deliveries, it would include good packaging and on-time delivery.
In this article, we will focus on the importance of your own online food ordering system from a brand perspective.
The pillars of an online ordering system for your restaurant are :
- Online Food Ordering App.
Helps in building a storyline
Sure, customers love good food, and that is the primary reason for them coming to you. But that is not the only driving force that keeps them coming back to you. What they love more is a great story. A well-defined storyline goes a long way in telling them more about you as a restaurant brand. Tell them how you came into existence. What keeps you going. Make sure that the essence of the brand is a part of your restaurant website and online food ordering app. When your restaurant website and app together share one common story, your customers will relate to you better. And business will follow.
Gives creative freedom
Yes – unlike on a food aggregating app, your message is not restricted to a small space. Your restaurant’s website lets you promote yourself – you can play around with the placement of your latest promotions, hot selling items. Also, have portals/discussion forums with your customers so that they feel like a part of your brand.
Do not shy away from telling your customers exactly what they will get from you when they come to your restaurant.
Outlet to share information that matters
Your website is the hub for all important information. Some of the important points to include in your website and app are listed below:
- An up to date online ordering menu
- Your restaurant timings
- Updates about your restaurant
- Testimonials and reviews
Standing out from the competition
When customers choose you, they are choosing you over a few similar restaurants in your niche. For example, a prospective customer wants to eat Chinese, he will research about 4-5 restaurants, check out the ratings, their websites, their social media accounts and then zero in on a specific one based on a combination of factors.
Now if your competitor has a website, that will definitely give him an edge over you, especially if the website is well-made. So do not build an ordinary website or a me-too website. Put your brand story in it. Fill it up with all sorts of engaging media. Complete with mouth-watering food snaps, a wider range of menu options, positive ratings, written testimonials and so forth.
A base for your restaurant CRM campaigns
Promotions you do on any channel should have a well-defined objective – engage prospects and get more orders. In the digital space, it’s online food orders. You might drive a complete restaurant CRM campaign that includes email campaigns & SMS campaigns. You can link all the call to action buttons to your website or make them download an app.
Here are a few examples-
- 40% discounts for all orders placed through our app today. Download Now
- In the mood for a burger? Check out our all new Mexican Tower burger. Visit website Now.
Once on the website, customers are free to navigate and check you out. Make their experience lovely and they would remember your restaurant.
Search Engine Visibility
Well – we can never take this off the list. If you are a donut selling company and a prospect types donut on the search engines, what he sees as the first 2-3 links are extremely important. If your restaurant’s website pops up first, you are going to get a lot of hits on your website. And subsequently, greater online food orders too.
More website content, sections, and digital presence will increase the likelihood of your restaurant ranking for the keywords in your niche.
Why Should You Invest in a Branded Online Food Ordering Platform
Your own online food ordering system can help to solidify your brand and increase business. Here’s how:
More opportunities to cross-sell
When you aren’t restricted by the space constraint issue common in third-party aggregator portals, you can strategically provide more options to increase the average basket size of your customer.
Loyalty program integrations
Your online food ordering systems – mobile app and website, can be equipped with loyalty options that drive your customers to order more frequently and redeem points for greater discounts.
No cuts to third parties
Direct orders on your online food ordering system ensure you do not pay commission to third parties – this helps in generating more profit from each order. Also, a reduced dependency is great to safeguard from future volatility in the commission rates.
Power your brand with a full-stack online ordering system
An online food ordering system is a great vehicle for you to build and strengthen your restaurant brand. It creates a unique identity for you. It helps you connect better by building strong emotional ties.
Hope you enjoyed the read. Now that we know the importance of setting up an online food ordering system, here’s how to build one that stands out.
More power to you!