Why an Online Food Ordering App is Something You Absolutely Need Right Now

The importance of online food ordering apps has been on the rise for years now. Gone is the era of relying on having to call up restaurants to place an order. Instead, most high-rated restaurants today offer their own food ordering apps to customers to make the experience of ordering food as simple and quick as possible. After all, why wait in line behind tons of people to place an order when you can do it from the comfort of your own room?

As chatbots and order-tracking systems become more and more common, things have become much easier for customers in terms of placing orders. They can now receive updates every few minutes about when their order is prepared and on the way to them. 

In this article, we’re going to focus on the numerous ways that an online food ordering app can help you grow your business. 

How food ordering apps can help you grow your business 

Here’s how having an online food ordering app can help you improve your restaurant’s performance:

Better marketing

To run a successful business, it is important to market it well. If you have a designated food ordering app for your restaurant, you have unlimited space to promote yourself. You can design the app in practically any way you want. You can choose ways to put emphasis on your brand logo, brand motto, and so on. Try using themes that go hand in hand with your brand logo. In this manner, you can make the whole ordering process more memorable for the customers and they would be more likely to remember to order from you again in the future.

marketing restaurant

More interaction with customers

You can use your app to offer deals and discounts to your customers frequently. Whether it is a valentine’s day special you’re offering or a happy hour on Friday, you can spread the word easily using your app. This increased interaction with customers will make sure that they are in the loop about your restaurant and its various marketing offers. In the long run, this is one of the best ways to create loyal customers.

Easy to make changes

One of the perks of having an online presence is that is extremely easy to make changes to your menu. Instead of printing and reprinting paper menus to add or remove dishes, you can just make the required changes with a couple of clicks. Doing it online is easy and saves time and money. Depending on customer preferences, this can be as frequent as you like. You can also add pictures of food items along with detailed descriptions to make your menu as informative as possible.

More space to build a brand image

Using third-party food delivery apps means that you have limited space to express yourself. There is a limit on the number of words and images you can use on these apps. But with your own food delivery app, you have endless space. You can customize it as much as you like and give it your own unique touch. Once you’ve decided what kind of brand image you want to create for yourself, make sure your app reinforces it. You no longer have to rely on billboards or posters to amp up marketing. Instead, your own app is the best way to do it. Read: How to use an online food ordering system to grow your restaurant’s brand

Easy to make changes

Using third-party food delivery apps means that you have limited space to express yourself. There is a limit on the number of words and images you can use on these apps. But with your own food delivery app, you have endless space. You can customize it as much as you like and give it your own unique touch. Once you’ve decided what kind of brand image you want to create for yourself, make sure your app reinforces it. You no longer have to rely on billboards or posters to amp up marketing. Instead, your own app is the best way to do it.

Low scope for error

Given that the process of ordering food online is heavily automated, there is a very low chance of making mistakes. Lesser errors mean reduced costs for your business and subsequently more profits. You also save time receiving orders online as opposed to taking them over the phone.

Quick access for customers

We live in a fast-paced world where nothing is as precious as time is. So, offering a food ordering app to customers that they can use to order meals from virtually anywhere is absolutely necessary, if improving accessibility is your goal. Make your ordering process limited to just a few clicks so that a customer can place their order in a matter of seconds. Whether they’re on their way home after a long day or looking for a special dessert after dinner, they should be able to access your app easily and quickly. This ease of navigating the app will ultimately lead to higher revenues as well as better reviews from satisfied customers.

Higher reach

With a physical dine-in space, you’re limited to a certain number of people you can accommodate in your restaurant. But with an online food ordering app, you can reach a major chunk of people. You’re no longer limited by the confines of the four walls of your restaurant. Instead, your reach gets much higher, all over town.

Data collection

To use a food ordering app, customers need to enter some personal data. Their past orders are also stored in the app. This information can be used by you in order to reach customers in the future for promotions. You can offer them discount codes based on their favorite orders or just send alerts telling them about new menu additions. This personalized restaurant marketing is bound to make customers come back time and again to order from your restaurant.

Reduced costs

Third-party food ordering apps such as Swiggy and Zomato might help you make your business popular, but they take away a huge chunk of profits in commission. These massive costs can often lead to losses and are not feasible in the long run. Having your own app means you don’t have to rely on third parties to receive orders and you can do away with the exorbitant costs as well. 

Summing Up 

Now that you know about the importance of an online food ordering app, it’s time to design one for your own restaurant. It’s best to take the advice of professional developers to ensure that your app runs smoothly but do remember to give it a personal touch. The goal is to offer a streamlined ordering experience to customers. Once your app is up and running, you’re good to go!

Good luck!

Aditya Sarkar

Aditya Sarkar

Aditya Sarkar is a Marketing Manager at LimeTray. When he isn't being a Marketer, he likes solo-travelling, playing all kinds of sports and chilling out with friends! He's reachable at aditya.sarkar@limetray.com