We understand that building for the internet generation can get overwhelming sometimes but it\u2019s clear that your online ordering website should be one of your first and most important steps.<\/p>\n\n\n\n
What You Need for An Irresistible Restaurant Website<\/strong><\/h2>\n\n\n\nWhile you realise the importance of having a website for your restaurant, it\u2019s essential to look at the various elements that can set it up for success.<\/p>\n\n\n\n
Your Own Online Ordering Platform<\/strong><\/h4>\n\n\n\n![\"online](\"https:\/\/web.archive.org\/web\/20201124031825im_\/https:\/\/limetray.com\/blog\/wp-content\/uploads\/2018\/08\/Screenshot-434-1024x451.png\")
The Bombaykery\u2019s online ordering platform<\/figcaption><\/figure>\n\n\n\nYour online ordering platform<\/a> is your space to explore and explain your brand. It\u2019s the first interaction people have with you online. It not only opens new revenue streams for you but also offers various customer engagement opportunities<\/a>.<\/p>\n\n\n\nThe best part is these orders come directly to your website so you don\u2019t have to worry about extensive commissions, you actually don\u2019t have to pay any commissions at all for them.<\/p>\n\n\n\n
Make sure your menu here is always up to date, delivery areas fixed and ordering timings set. You can even add an option for pre-orders to provide ease of use for customers and to estimate demand for yourself during busy days.<\/p>\n\n\n\n
Want to understand how you can optimise your online order menu using data<\/strong><\/em>? We\u2019ve covered all about it in this post.<\/strong><\/p>\n\n\n\nReal Images and Videos<\/h4>\n\n\n\n![\"images](\"https:\/\/web.archive.org\/web\/20201124031825im_\/https:\/\/limetray.com\/blog\/wp-content\/uploads\/2018\/08\/Screenshot-438-1024x507.png\")
Great visuals set your website for great conversions<\/figcaption><\/figure>\n\n\n\nYour food should always be the highlight of your restaurant both offline and online. Showcase your online menu with a lot of real images<\/strong>. Let your customers see what they\u2019re ordering. Customers are twice as likely to order something once they see it\u2019s image.<\/p>\n\n\n\nAnother great way to make your restaurant stand out is to use videos whether of the premises, food or behind the scene snippets. Videos tend to have much more impact on a prospect\u2019s mind than images. Embracing the video trend not just on your website but other social media platforms should definitely be on your to-do list.<\/p>\n\n\n\n
Easy Table Reservation System<\/strong><\/h4>\n\n\n\nThe time of sitting by the phone all day to take reservations is long gone. People now prefer saving time by directly reserving tables online. This not only is easy for your customers but also beneficial for your own operational efficiency.<\/p>\n\n\n\n
When a reservation is made online, it\u2019s a great opportunity to interact with customers without taking much time. Show them that their booking is confirmed and add some personal touch by showing your daily specials or the best items from the menu beforehand.<\/p>\n\n\n\n
Gateways for Painless Customer Checkout<\/strong><\/h4>\n\n\n\nAn increasing number of people now prefer online payments over cash payments. This is why setting up different payment methods is essential on your restaurant online order system. There are different options like pay now online, pay by cash on delivery, split your bill that you can offer your customers for a smooth checkout experience.<\/p>\n\n\n\n
Contact and Social Media Details<\/strong><\/h4>\n\n\n\nIt\u2019s very well known that social media is one of the best places to build your brand presence. But are you making the most out of it by sharing them on your website too?<\/p>\n\n\n\n![\"Online](\"https:\/\/web.archive.org\/web\/20201124031825im_\/https:\/\/limetray.com\/blog\/wp-content\/uploads\/2018\/08\/Screenshot-437-1024x507.png\")
Bombay Salad Co shares snippets from their Instagram handle<\/figcaption><\/figure>\n\n\n\n#Tip:<\/strong> You can even embed your social profiles on your website so that your best posts are directly shown there.<\/p>\n\n\n\nAnother small but very important detail is to always include your address & contact numbers on the website. It\u2019s something potential customers often look for when searching for you.<\/p>\n\n\n\n
Complete Mobile Optimisation<\/strong><\/h4>\n\n\n\nYou should always make sure to have a mobile-friendly version of your restaurant website. This means your website should always account for multiple screen sizes and load times. It should always be prepared to be in the hands of the customers irrespective of the screens on which they\u2019re viewing it.<\/p>\n\n\n\n
#Tip<\/strong>: Touchscreen navigation can lead to accidental clicks if your buttons are too big or too small, make sure the mobile version takes that into account and uses an optimal size.<\/p>\n\n\n\nBest Practices for Your Restaurant Online Ordering System<\/strong><\/h2>\n\n\n\nNow that you know what to include in your online ordering platform, here are some tips that can be the secret sauce for conversions on it.<\/p>\n\n\n\n
Have Great Offers? Highlight Them on the Website<\/strong><\/h4>\n\n\n\n![\"offers](\"https:\/\/web.archive.org\/web\/20201124031825im_\/https:\/\/limetray.com\/blog\/wp-content\/uploads\/2018\/08\/Screenshot-435-1024x507.png\")
Biryani by Kilo promoting its recent offers on the website<\/figcaption><\/figure>\n\n\n\nUsing offers is a great way to convert users on your website. Whether they\u2019re your first-time customers or dormant customers brought to the website using Win-back campaign. Show them your best offers directly on your homepage. If you\u2019re running a loyalty program or special event for your guests \u2013 have a dedicated section for it on your website. Since your interaction with your online customers only happens through the website first \u2013 let it act as your silent server and provide all necessary information.<\/p>\n\n\n\n
Looking for offer ideas that actually work<\/strong><\/em>? Here\u2019s a tried and tested list for you.<\/p>\n\n\n\nCollect Emails and Make the Most of Your Customer Data<\/strong><\/h4>\n\n\n\n![\"restaurant](\"https:\/\/web.archive.org\/web\/20201124031825im_\/https:\/\/limetray.com\/blog\/wp-content\/uploads\/2018\/08\/Screenshot-440-1024x528.png\")
Always build a subscriber list<\/figcaption><\/figure>\n\n\n\nEmail marketing has proven to derive up to 4x ROI<\/strong>. It\u2019s a powerful tool to engage with customers and eventually retain them. You should always give an option to customers to submit their email id to subscribe to your newsletter and new offers.<\/p>\n\n\n\n
Your online ordering platform<\/a> is your space to explore and explain your brand. It\u2019s the first interaction people have with you online. It not only opens new revenue streams for you but also offers various customer engagement opportunities<\/a>.<\/p>\n\n\n\n The best part is these orders come directly to your website so you don\u2019t have to worry about extensive commissions, you actually don\u2019t have to pay any commissions at all for them.<\/p>\n\n\n\n Make sure your menu here is always up to date, delivery areas fixed and ordering timings set. You can even add an option for pre-orders to provide ease of use for customers and to estimate demand for yourself during busy days.<\/p>\n\n\n\n Want to understand how you can optimise your online order menu using data<\/strong><\/em>? We\u2019ve covered all about it in this post.<\/strong><\/p>\n\n\n\n Your food should always be the highlight of your restaurant both offline and online. Showcase your online menu with a lot of real images<\/strong>. Let your customers see what they\u2019re ordering. Customers are twice as likely to order something once they see it\u2019s image.<\/p>\n\n\n\n Another great way to make your restaurant stand out is to use videos whether of the premises, food or behind the scene snippets. Videos tend to have much more impact on a prospect\u2019s mind than images. Embracing the video trend not just on your website but other social media platforms should definitely be on your to-do list.<\/p>\n\n\n\n The time of sitting by the phone all day to take reservations is long gone. People now prefer saving time by directly reserving tables online. This not only is easy for your customers but also beneficial for your own operational efficiency.<\/p>\n\n\n\n When a reservation is made online, it\u2019s a great opportunity to interact with customers without taking much time. Show them that their booking is confirmed and add some personal touch by showing your daily specials or the best items from the menu beforehand.<\/p>\n\n\n\n An increasing number of people now prefer online payments over cash payments. This is why setting up different payment methods is essential on your restaurant online order system. There are different options like pay now online, pay by cash on delivery, split your bill that you can offer your customers for a smooth checkout experience.<\/p>\n\n\n\n It\u2019s very well known that social media is one of the best places to build your brand presence. But are you making the most out of it by sharing them on your website too?<\/p>\n\n\n\n #Tip:<\/strong> You can even embed your social profiles on your website so that your best posts are directly shown there.<\/p>\n\n\n\n Another small but very important detail is to always include your address & contact numbers on the website. It\u2019s something potential customers often look for when searching for you.<\/p>\n\n\n\n You should always make sure to have a mobile-friendly version of your restaurant website. This means your website should always account for multiple screen sizes and load times. It should always be prepared to be in the hands of the customers irrespective of the screens on which they\u2019re viewing it.<\/p>\n\n\n\n #Tip<\/strong>: Touchscreen navigation can lead to accidental clicks if your buttons are too big or too small, make sure the mobile version takes that into account and uses an optimal size.<\/p>\n\n\n\n Now that you know what to include in your online ordering platform, here are some tips that can be the secret sauce for conversions on it.<\/p>\n\n\n\n Using offers is a great way to convert users on your website. Whether they\u2019re your first-time customers or dormant customers brought to the website using Win-back campaign. Show them your best offers directly on your homepage. If you\u2019re running a loyalty program or special event for your guests \u2013 have a dedicated section for it on your website. Since your interaction with your online customers only happens through the website first \u2013 let it act as your silent server and provide all necessary information.<\/p>\n\n\n\n Looking for offer ideas that actually work<\/strong><\/em>? Here\u2019s a tried and tested list for you.<\/p>\n\n\n\n Email marketing has proven to derive up to 4x ROI<\/strong>. It\u2019s a powerful tool to engage with customers and eventually retain them. You should always give an option to customers to submit their email id to subscribe to your newsletter and new offers.<\/p>\n\n\n\nReal Images and Videos<\/h4>\n\n\n\n
Easy Table Reservation System<\/strong><\/h4>\n\n\n\n
Gateways for Painless Customer Checkout<\/strong><\/h4>\n\n\n\n
Contact and Social Media Details<\/strong><\/h4>\n\n\n\n
Complete Mobile Optimisation<\/strong><\/h4>\n\n\n\n
Best Practices for Your Restaurant Online Ordering System<\/strong><\/h2>\n\n\n\n
Have Great Offers? Highlight Them on the Website<\/strong><\/h4>\n\n\n\n
Collect Emails and Make the Most of Your Customer Data<\/strong><\/h4>\n\n\n\n
![\"Customer](\"https:\/\/web.archive.org\/web\/20201124031825im_\/https:\/\/limetray.com\/blog\/wp-content\/uploads\/2018\/08\/Screenshot-443-1024x447.png\")