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“Focussing on customer retention is 100% the most important strategy any restaurant could adopt at this point. It’s cheaper to retain customers than to go after new ones. Your loyal customers are the lowest hanging fruit when it comes to growing your profits and it shouldn’t be an afterthought. We are in business because of them and their experience is an absolute priority for us”
Kabir Advani,
Managing Partner,
Berco’s
80.1%
Repeat Customers
4x-8x
More Repeat Customers than
first timers
50-70%
Online Orders placed using
loyalty program
“We wanted to build our own online front-of-house, complete with our own branded website that sets us apart, a mobile app and online ordering. Not having your own platforms means you’re giving away the entire pie to someone else. You have no control over any of the details. And the details matter most when you want to have a unique story”
Iqbal Khan,
Owner,
Curry Box &
Oriental Box