“Over and above third party aggregators, there are various things that a restaurant can do to acquire their own set of customers. And there are multiple ways of doing it. In the current slowdown, this is an area where restaurants have to look into. Why should one pay high rates of commissions when one can do their own promotions and take charge of the entire customer experience?”

Abu Abraham
Operation Head
Oregano

“Digital Marketing is an absolutely essential component of any restaurant strategy. There are a lot of areas that restaurants are yet to fully explore, be it running social ad promotions on their customer lists, remarketing on users who drop off without placing an order. If restaurants cannot quite manage it by themselves, it is an excellent idea to try out a third party. However, a restaurant manager / owner should keep a close track of the number and evaluate whether their investments are actually paying off”

David Aboud,
Partner
Mezza Lebanese Kitchen