How Mad Over Donuts is Using Technology to Power Their Business in India

Mad Over Donuts entered the Indian market in 2008 when most of the consumers were still unaware of the donut phenomenon. Over the years, donuts, as well as this brand, have created a strong place for themselves in the market.

In this video, Harsh Gupta, Manager- Strategy and Alliances, MOD talks about how they’ve used LimeTray’s technology solutions on different stages of their business.


Online Ordering for Mad Over Donuts

Harsh shares that when the Mad Over Donuts online ordering website first got live he wanted to be the first person to try it out, but by the time he placed his order, there were already 2 other orders in place. This proved that the demand was already there and with LimeTray they could bridge that gap and increase sales.

Order Management and Tracking

He further adds that LimeTray has been a one-stop shop for all their order management needs and the feature he appreciates the most is the ability to see orders from all aggregators like Zomato, Swiggy, Foodpanda in one place. The dashboard tracking gives them a complete picture of the business and is very helpful for comparisons whether from week to week or store to store.

After having used LimeTray products for almost 3 years, Harsh recommends them to any restaurant owner looking for similar solutions as part of their restaurant marketing system.

Watch the full video to know more about Mad Over Donuts’ strategy, their use of technology to adapt to the market and building for the Indian consumer.

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Niharika Maggo

Niharika Maggo

Niharika is a Content Marketer at LimeTray. When she’s not busy wearing down the keys on her keyboard, she's found listening to podcasts, reading or drinking tea. She can be reached at