Online marketing is paramount for any business today. Before a customer even walks into your restaurant, he or she has already checked out your menu online, scrolled through multiple reviews, and glanced at ratings as well. Given the ever-increasing screen time of people all across the world, you need to engage in effective online marketing constantly if you want to keep bringing in new customers.
In this article, we’re going to cover 8 foolproof online marketing strategies that can boost your restaurant’s online presence and increase traction.
It’s 2021. People use various devices to access the internet-phones, iPads, laptops, and tablets. Having a website that is user friendly on all kinds of devices is extremely important.
Most customers will look up your restaurants on their phones if they’re contemplating stopping by for a meal. So, you need to ensure that the website is easy to navigate and that customers can access the menu, look at photos of the restaurant and see ratings with the lowest number of clicks possible. Make sure you update your website from time to time as well and that it’s equipped with recent pictures.
Detailed Customer Database
If you examine the marketing strategies of the most successful restaurants out there, there’d be one thing in common- a solid customer database. As the food and beverage industry gets taken over by restaurant tech trends, customer data is often the bedrock to implement these trends. By collecting data every time a customer places an order, adds a food item to their cart, and leaves a review, you can build a rich database related to every customer profile. With this data, you can have personalized marketing and connect with your customers more effectively. Sending out emails, SMS messages, and promotional newsletters become easier when you know what your customers like.
Making the Most of Search Engine Optimization
SEO is the cornerstone of online customer engagement. There is a lot that goes on behind top-ranking Google searches. There are formulas, keywords, and a lot of other criteria that improve website rankings. With the help of an expert, you need to optimize your website entirely so that it is more accessible on search engines. All the content on your website needs to align with SEO requirements. Effective restaurant SEO can be a gamechanger when it comes to online marketing.
Marketing your Brand Digitally
Next, make sure you write a captivating tale about your business journey and what your brand truly stands for. Promote your chef and other employees, as well as their experience in the industry. When customers can learn more about a brand this way, it gets easier for them to connect with you instead of just looking at your restaurant as yet another impersonal business entity.
Keeping your existing customers happy is one of the simplest ways to bring in new customers. Satisfied customers will often spread the word about your restaurant among their social circles too. As ‘foodstagramming’ takes over Instagram, a single post about your restaurant can bring in a lot more traffic. Customer engagement can be done in various ways. For starters, create a blog page on your website where customers can read stories written by your employees. On your Instagram stories, give customers a glimpse of what goes on behind the scenes by posting pictures and videos from your restaurant kitchen. You don’t need to go out of your way to make these stories fancy or flattering, they just need to be genuine.
The Importance of Social Media
Your restaurant needs to have its own profile on every social media platform out there- Instagram, Twitter, Facebook, and so on. To increase your following, try collaborating with local food bloggers and influencers.
Make the most out of the Internet by using it to enforce your brand image. Your website is your canvas and you can use it to paint a picture of your business story. Start out by publishing a distinct logo for your restaurant. You can do this yourself or hire a graphic designer that can bring your ideas to life. Find an aesthetic for your restaurant website that matches the logo’s color and fonts.
By promoting your restaurant on their profiles, you can have a much wider reach and generate more traffic to your restaurant website and social media profiles too.
Not posting your menu online can be a huge disadvantage for any restaurant today. Customers don’t want to be surprised anymore, they want to know what they can expect at your restaurant. It is crucial that you post a clear, easy to read menu on your website or other restaurant review websites too. Given that people have a wide range of dietary preferences, they prefer to take a look at a restaurant’s menu to ensure that there is a food item or beverage that meets their requirements. An online menu is key for effective online marketing.
As more and more restaurants make the move from in-house dining to only offering online food delivery, the importance of online ordering increases every day. If customers are forced to place orders on the phone or physically visit your restaurant, they’re quickly going to lose interest and find alternatives instead.
Make sure customers can order food easily on your website or app. Try to make the ordering process as quick and seamless as possible. An easy-to-use online ordering platform can do wonders for your restaurant.
The world of online marketing witnesses new developments every day and it is important to stay on top of your game. Make sure you revise your online marketing strategies regularly and find out what works best for you.