The food industry goes through changes every now and then. It adapts to various cultures and different customer needs from time to time. Ever since the coronavirus pandemic has struck the whole world, most restaurants have had to change their business style altogether. Food delivery provided to customers, replete with all the safety measures bearing in mind the greater interests of the community as whole. Needless to say, a strong case builds up for the diversification of your business and in this scenario, diverting more resources towards order online.
Long story short, in these uncertain times where we need to ensure the safety of customers as well as employees, it is best to run your restaurant while minimizing contact between people. This is why now is a great time to invest in a Cloud Kitchen.
Let’s first define a Cloud Kitchen.
What does a Cloud Kitchen mean?
A Cloud Kitchen is basically a restaurant that operates its business entirely online. In essence, the restaurant owner has a location where he sets up a kitchen. Orders are received through third-party food delivery apps or on the restaurant’s website and app. There is no dine-in service offered to customers at all. The commercial kitchen is simply used to prepare food and it is then sent off for delivery.
A couple of years ago, this business model was quite unusual and seemed a little dicey. Few companies made it big. Faasos is a cloud kitchen that launched itself in a big way in India. Now, this model has known to be successful for many restaurants all over the world. With the current situation at hand, it is the best option to sign up for. Lockdowns continue to be in place across the world and dine-in restaurants have pulled down their shutters for the time being. Even once the lockdowns are lifted, consumers might be weary of moving out. There is not a doubt that most people prefer the comfort of their homes. And with constant lockdowns and restrictions being imposed by state governments on and off, customers are way more comfortable ordering in than stepping out for a quick bite.
So, what are the benefits of opening up a Cloud Kitchen?
Running a conventional restaurant is synonymous with paying exorbitantly high rents. Most times, restaurants are set up in fancy neighbourhoods where rental costs soar high. Added to this are the utility bills for water, gas, and electricity that you have to pay every month. However, when you’re running only a kitchen and don’t have a dine-in space, your costs are greatly reduced. You get to save money on utility bills. You only need to hire chefs and cooks and don’t have to appoint servers. Moreover, given that you don’t have to deal with customers on a daily basis, you also save on the money you would have to otherwise spend on sanitizers, gloves, and so on. These costs would only have to be made for your employees.
A phenomenal advantage offered by cloud kitchens is that you have an immense opportunity for expansion. Let’s say you have ideas for setting up more than one restaurant. You want to set up a North Indian Dhaba style restaurant as well as a pizza place. You could now launch both businesses from the same cloud kitchen. In this way, you’d be saving a ton of money on gas, utensils as well as other utilities. This is an extremely economical option.
While running a small space like a cloud kitchen, you get to save on many overhead costs. Your rent is much lower, you need a lesser number of employees, utility bills aren’t too high… the list goes on and on. When you don’t have to make these huge payments every month, it can do wonders in increasing your overall restaurant profit. This means you can spend a lot more on marketing, promotion, and expansion.
Employee safety is an integral part of running a business. In simple words, a model where there is less people and hence, minimal contact. Instead of exposing your servers, cashiers, and staff to customers from all nooks and corners of the town, you can avoid the hassle of health scares altogether. This keeps your employees happy and safe too.
When your entire business runs online, it means that customers make orders using different websites and applications. Given that they tend to use one fixed number or email address for their food orders, you can save this data and analyze it on your restaurant POS for better service. You can also send out newsletters and promotional emails from time to time. It is also easy to get a comprehensive idea about what most customers like and dislike. You can then modify your service in a way to satisfy your customers more.
Once you have a successful cloud kitchen up and running, you can choose to open more cloud kitchens in other parts of town. Given that your rental and overhead costs are lower, it is a feasible option. When you have cloud kitchens in different locations, you can also provide quick service to customers in many parts of the city. Quick and efficient service usually helps in ensuring that customers come back from time to time.
Running a Cloud Kitchen offers a plethora of benefits to restaurant owners. This business model makes operations easier and more efficient, along with ensuring high customer satisfaction. Given the current state of affairs brought about by the global pandemic, investing in a cloud kitchen is a wise decision.
Whether you’re thinking about launching your first business in the restaurant industry or have decades of experience, this is an option that has a lot to offer. Focus on marketing and promotions using social media tools to spread the word about your business and get set to see your restaurant grow successful in the near future.